TEDDY ATLAS BOXING
Point by Point
- Name — "Teddy Atlas Boxing." Chosen from a longer candidate list. See Names & Logos →
- Mission statement — used word for word. See Mission →
- Entrance sign listing every station, "The Atlas Way" See The Space →
- 3,000–3,500 sqft, floor matting built in, an optional center ring See The Space →
- Each station roped off or outlined, its own dedicated equipment See The Space →
- The 10 Rounds — Legs through Final Round See Format — The Circuit →
- Round cards with numerals, timer variable 3–5 min per station See Format — The Circuit →
- Trainer mic, calling stations by number See Format — The Circuit →
- Elevated platform for Teddy to address the room See Format — The Circuit →
- Dietary component See Beyond the Circuit →
- Group seminars on confidence and discipline See Beyond the Circuit →
- Elite athlete track, kids classes, more locations down the line See Beyond the Circuit →
- Merch — firemen apparel, inspirational shirts, Boxraw See Pricing & Revenue →
- Wall sayings See Words on the Wall →
- Welcome video on entry See Look & Vibe →
Mission
To create a facility and environment designed to improve your physical and mental condition by using training methods from boxing that are geared to burn calories, enhance cardio, increase strength, teach technique, and improve overall confidence. Our goal is for each person to leave knowing and feeling that they are prepared for whatever it is that they fight for.
The Space
Target: 3,000 sqft — meaningfully larger than 9Round's own footprint (their spec runs 1,500–2,500 sqft), so there's real room to add iPad infrastructure per station without cramping the circuit.
Criteria: New Jersey, near NYC, ideally near a train line, ideally near other gyms with an existing fight-sports following.
Layout
A sign at the entrance works like a menu — it lists every station and states "The Atlas Way" (or "The Champions Way") of training, so a first-time member knows the whole circuit before taking a step. Floor matting is built into the floor itself, not laid on top, for stability and safety. Each station is either roped off or outlined with painted lines marking its space, holding only the specific equipment that station needs. A smaller-than-regulation boxing ring in the middle of the room is a real possibility, not a requirement.
Target size: 3,000–3,500 sqft of open space — matches the range below.
The Entrance Sign
The 3D room view renders the entrance sign — "THE ATLAS WAY" header, "THE CIRCUIT — 10 ROUNDS," and all ten Round names numbered underneath, mounted where a member sees it first.
Two real directions for the physical version, priced against actual signage market data:
- Printed panel (the cheap, realistic option): a PVC or acrylic panel this size (roughly 4×6 ft, ~24 sqft) runs about $6–12 per sqft printed — call it $150–300 for the panel itself, likely $500–1,500 all-in once mounting and a light behind it are added. Comfortably inside the "Signage, wall graphics, paint, lighting" line already budgeted under Pricing & Revenue ($5,000–15,000 total, covering every sign plus the blacklight fixtures).
- Illuminated channel-letter treatment (the premium option): real dimensional, backlit letters — the kind used on gym storefronts — typically run $800–4,000 for a modest interior installation, up to $12,000+ for a full illuminated system. Overkill for an interior lobby sign, but the honest ceiling if this ever became a street-facing piece instead.
Idea worth reacting to: the illustrated hero artwork at the very top of this page could double as the entrance's logo mark — the same image mounted above the printed station-menu panel, so the physical space and this page share one visual identity instead of two. Not decided, just on the table.
The Floor
Read plainly, "built into the floor" is a real safety requirement, not a style note: mats glued or interlocked flush to the subfloor so they can't slide or bunch mid-drill — not a loose gym mat rolled out on top of a hard floor.
| Material | Cost per sqft | Total at 3,000 sqft | How "built in" it actually is |
|---|---|---|---|
| Rolled rubber | $1.50–5 | $4,500–15,000 | Glued down, seamed — flush and secure, not the poured/seamless version |
| Interlocking tiles | $3–10 | $9,000–30,000 | Puzzle-fit, no adhesive needed — the most common commercial-gym choice |
| Poured/seamless rubber | $16 | ~$48,000 | Closest to literally "built into the floor" — permanently bonded, zero seams |
The existing equipment budget elsewhere on this page ("Rubber gym flooring, installed: $9,000–18,000," under Pricing & Revenue) lines up with the rolled/interlocking tier, not poured — worth flagging directly, since the vision doc's own wording reads closer to the $48,000 poured option than the number already budgeted. A real decision for a flooring contractor, not this page.
Station Boundaries & Equipment
Each station is either roped off or outlined, holding only the equipment it needs. The 3D room view paints a floor-line boundary around all ten stations, and each station's marker carries a real equipment icon, so the outlined space shows what belongs there at a glance, not just a number.
| Round | Station | Real equipment | Icon in the 3D view |
|---|---|---|---|
| 1 | Legs | 4 cones in a ring shape | 🔺 |
| 2 | Willy | Wall-mounted padded body target | 🎯 |
| 3 | Defense | Slip bag + weave rope | 🌀 |
| 4 | Shadow Boxing | Wall-to-wall mirrors | 🪞 |
| 5 | The Rope | Jump rope | 🪢 |
| 6 | Resistance | Wall-anchored elastic bands | 🔗 |
| 7 | Road Work | Treadmill / Stairmaster / bike | 🏃 |
| 8 | Speed | Light dumbbells or speed bag | ⚡ |
| 9 | Pads | Trainer-led pad work | 🖐️ |
| 10 | Final Round | Heavy bag | 🔔 |
First-pass icon set to make the idea concrete — not final signage. Full setup detail already lives in STATIONS.md in the app repo.
The Center Ring
A smaller-than-regulation boxing ring sits in the middle of the room — four posts and roped sides around the floor apron, in the middle of the circuit. See it in Look & Vibe.
Recommendation: Central Avenue, Jersey City Heights
This corridor hits every criterion with real evidence behind it, not just proximity math.
- Available now: 298 Central Ave (3,000 sqft, ~$6,000/mo) and 367 Central Ave (3,250–4,250 sqft) — both currently listed, both in range.
- Existing fight-sports presence on the same street: Family Fitness Karate and Kickboxing runs a location at 419 Central Ave — direct evidence the corridor already supports a combat-sports business.
- Broader Jersey City boxing/MMA scene nearby: World Boxing Gym, The Trinity Boxing Club, CULTR Fight Club, Heavy Hitters, CKO Kickboxing — a real, established market, not a cold start.
- Transit: near the Journal Square PATH hub — not directly attached to a station, worth knowing honestly rather than oversold.
Alternative: 1 PATH Plaza has retail space literally inside a newly renovated PATH station, but the available units run larger (5,100+ sqft ground floor) — oversized for the target and further from the existing gym cluster.
Also checked: Hoboken and the waterfront. Real listings found there too (e.g. 74 Hudson St, 3,050 sqft at $78/sqft/yr), and Hoboken's transit is genuinely better — a true multimodal hub (PATH, NJ Transit, ferry, light rail all in one terminal, vs. Central Ave's HBLR-only access). But it runs roughly 2.7–3.3x the rent of Central Ave (likely $16,000–20,000/mo for a comparable space vs. $6,000/mo) and its combat-sports presence is thinner and more boutique-fitness (Rumble Boxing, CKO) rather than a real boxing/MMA cluster. Central Ave stays the pick — the rent gap is too large to justify for an unproven first location. Hoboken is worth revisiting later if this location succeeds and a second one makes sense.
Real broker contact for 298 Central Ave: Andrew Diaz — call or text (551) 235-3473. He can arrange a walkthrough and pull the full broker file.
Teddy Jr's own picks — Edgewater, Red Bank, Staten Island
Teddy Jr's own picks: Edgewater NJ, Red Bank NJ, Jersey City NJ, and Staten Island NY. Jersey City validates the pick above — here's honest research on the other three, ranked, not just validated across the board.
| Area | Real estate | Fight-gym presence | NYC transit |
|---|---|---|---|
| Edgewater, NJ | Real comps near target size (~$90/sqft/yr avg — 3x Central Ave) | Little Mac Boxing Gym on the same strip — real, not boutique | Best of the three: direct ferry to Midtown + free shuttle, ~20 min |
| Red Bank, NJ | Best price/size match (~$31/sqft/yr, 3,397 sqft avg) | Crosscut Boxing, several others — leans boutique-kickboxing | Weakest: NJ Transit rail, ~90 min to Penn Station |
| Staten Island, NY | No live listing pulled yet — real broker to call: Casandra Properties, (718) 720-0126, Staten Island–based, 40+ years in the market | Deepest bench of serious gyms (Ironhand, Iron Shepherd, Rustam's) — but that's also saturation risk | Free ferry, ~25 min — but only if the site is near St. George; most of the borough isn't |
Honest read: Jersey City Heights stays the pick. If it falls through, Edgewater is the clear #2 — fastest NYC connection, real comps, proven boxing-specific demand. Red Bank is #3 — cheapest, but furthest from the city. Staten Island is worth keeping on the list since Teddy Jr named it, but shouldn't get real diligence time before the other two are fully vetted — and if it does move forward, the entire NY legal section below applies instead of NJ's.
Look & Vibe
Real 3D — drag to rotate, scroll to zoom. Not a construction drawing; a first-pass feel for the room to react to.
A welcome video plays on entry — fight clips, corner speeches, the kind of footage that sets the room's tone before anyone touches a bag.
Format — The Circuit
Each station is identified as a "Round," marked with a traditional round card and numeral, the same way a real fight card marks rounds between bells.
| Round | Name | What happens there |
|---|---|---|
| 1 | Legs | Four cones set up in the shape of a boxing ring. A video screen or iPad plays Teddy showing the footwork drill for that space. |
| 2 | Willy | A stationary, semicircle-shaped padded surface (representing a body) mounted to the wall — teaches proper punching and power using the Cus D'Amato numbering system. |
| 3 | Defense | A slip bag swinging back and forth to practice avoiding straight punches, plus a shoulder-height rope stretched across the space to learn weaving under hooks and round punches. |
| 4 | Shadow Boxing | Wall-to-wall mirrors — perfect your form while building cardio. |
| 5 | The Rope | Jump rope — one of the oldest, most traditional conditioning tools in the sport. |
| 6 | Resistance | Elastic bands anchored to the wall, each with a handle to grip and punch against. |
| 7 | Road Work | Treadmill, Stairmaster, or stationary bike (equipment TBD) — interval conditioning. |
| 8 | Speed | Hand-held 2–5 lb dumbbells for hand-speed drills, or a speed bag. |
| 9 | Pads | A trainer running basic pad work and drills — the real coaching the earlier "trainer-led station" placeholder pointed at. |
| 10 | Final Round | Heavy bag — putting the whole circuit together to finish. |
Each station has its own clock/bell on a timer, adjustable per station from 3 to 5 minutes depending on difficulty — not a fixed 3-minute round across the board. Same drop-in model as before: no reservations, room-wide rotation. Trainers work the floor with a microphone, calling out instructions and motivation by station number as they move.
An elevated platform, front or back of the room, is where Teddy addresses the whole floor directly — a short talk on what the session is built to accomplish and what actually stands between people and winning their own fights. Part of the regular room experience, not a one-time grand-opening moment.
Technology — Everything On the Table
What's on the iPad at each station? Four real options
The open question that drives everything else. 9Round's own real model has no instructional screens at all — just a live trainer and a room-wide bell — which is the honest baseline to compare every idea below against. None of these are picked yet:
- Teddy shoots fresh content on a cadence. New videos weekly or monthly — real courses, Teddy just talking into a camera about what he's teaching that cycle. Teddy Jr then improvises off that material live on the floor, so it's always current, not one static library recorded once and never updated.
- Teddy's voice plus video, for technique specifically. An AI version of him — his real voice, possibly his face — walking someone through technique at a station. Unproven, may not work well. The voice (cloned from his own audio) is realistic with existing tools; the video/talking-face part is a harder, separate step that can look uncanny — worth prototyping and actually testing before betting on it.
- AI punch tracking. A live counter/gamified score from the camera. This part is solved and already working — see below.
- No app at all. Keep version one simple — pure 9Round model, screen adds nothing, all the teaching comes from Teddy Jr live on the floor.
Computer vision — what a camera can actually do
Three pieces, at three different stages:
- Punch counting — done, not a prototype. Live in the app today: a real skeleton-tracking camera feed counts punches during the WORK phase, validated against real gym footage and multiple stress-test clips (fast flurries, dim lighting, two people in frame). Camera-only, no custom hardware.
- Guard-discipline coaching — a real first step into technique feedback, also live: the app flags when a hand drops below guard height for a meaningful share of a round, surfaced on a Form Report screen after every round. Not full technique scoring — a narrow, honest first pass.
- Full technique coaching ("your chin's up," "rotate your hips," scored against ideal form) — still the harder, unsolved bet. Camera-only competitors now ship punch counting and even punch-type classification (jab/cross/hook/uppercut), so that alone is no longer a differentiator. Nobody camera-based has convincingly shipped real-time form scoring; the closest real proof it's not permanently out of reach is a markerless coaching app in a different sport (golf) that scores swing mechanics from a single phone-camera video. Boxing is a harder version of that problem — reactive and continuous, not one repeatable motion — so this stays a later, higher-risk bet, not a version-one one.
Beyond the venue — licensing the tracking to other gyms
The tracking needs no custom hardware, just a camera and an iPad — a real structural difference from competitors who require buying a proprietary sensor kit or a dedicated wall-mounted depth sensor. That opens a second use for the same technology beyond this venue: a licensed, branded version sold to other boxing and kickboxing studios that already have the hardware to run it. Nothing found in this category sells camera-only coaching tech to gyms as a product today — every real competitor sells it direct to individual consumers instead.
Sensors and wearables
Custom bag or glove sensors (gamified punch data, à la FightCamp) are real hardware — something that has to be built, tested, and can break or feel janky, which is a genuine cost most software ideas don't carry. Off-the-shelf heart-rate wearables (the MYZONE approach 9Round and Orangetheory actually use) are safer — mature, proven, nothing to build.
Teddy's digital twin — the voice
A voice clone of Teddy, built from his own YouTube and ESPN audio. In progress. Separate from — and much further along than — the video/talking-face idea above.
Branding
- Name: "Teddy Atlas Boxing" — see Names & Logos below
- Palette: black / white / red, matching Teddy's existing public branding
- Space vibe: blacklight/neon energy, referencing Life Time's black-light cycling studios — purple UV wash, neon accents, high energy
Names & Logos
"Teddy Atlas Boxing" is the name — direct and unambiguous, built on Teddy's own name rather than an invented brand.
Earlier candidates considered before this: Atlas World, The Ropes, The Ring, The Furnace, The Glove, The 12th Round, 12 Rounds, The Heat, The Flame, The Fire, Chamber of Truth, Teddy's Chamber of Truth, The Factory, The World of Fitness, Atlas' World of Fitness, There Comes a Time, No Excuses, plus three framed more like an academy than a gym: Training Academy, Performance Center, Learning Center, The Atlas Academy.
Worth flagging directly: "Teddy Atlas Boxing" shares its name with teddyatlasboxing.com, his existing subscription coaching site ("The Ropes," $39.99/mo) — see "One App, Not Two" below for why that overlap is actually the cleaner outcome, not a collision to route around like the earlier "The Ropes" naming clash was. Still worth a final direct confirmation with Teddy before it's publicly locked in.
Visual Concepts — Station Screens
ATLAS APP
The tech running every station — camera tracking, punch counts, round timers, Teddy's own coaching. Working name only, not locked in — internally this is built as PunchVision.
Live and clickable — all three directions below, full-size. Screenshots underneath if you just want the fast version.
Concept A — Corner Voice
Concept B — Fight Card
Concept C — Trainer's Board- Corner Voice — closest to what's already built in the iPad app itself: dark ground, ring timer as hero, punch count and skeleton-tracking camera shown small and plain, not oversold.
- Fight Card — broadcast HUD register. Live camera feed fills the whole screen, stats ride a lower-third bar like a televised fight graphics package.
- Trainer's Board — analog gym-wall register. Plain scoreboard clock, tally-mark punch count, chalk-underline type — the version furthest from looking like "an app."
The real app, right now — not a mockup
An actual screen from the station app already running, captured off a real build.
Live tracking, on real bag work
The lines on the guy hitting the bag are real skeleton tracking, running against actual test footage — not an animation.
Real gym footage, live tracking overlay
Dim lighting — tracking still holds
Full-body tracking, kickbox motion
Two people, locked tracking on each
Fast flurry — no dropped framesThe gamified layer this tracking already makes possible
The punch-counting shown above isn't just a display number — it's the same raw data a leaderboard, streak counter, or combo/accuracy score would run on. This is a real, proven feature category, not a speculative add-on: FightCamp (a real, funded competitor already referenced elsewhere on this page) has shipped exactly this — in-studio leaderboards showing members' real-time scores, streak tracking round to round, a "Strike Power" feature giving dynamic visual scoring per strike, and an "Accuracy" feature giving immediate feedback on technique — all launched in 2025 and actively marketed as the reason to keep training with them.
The real difference: FightCamp's tracking requires buying their proprietary wrist trackers ($). This system tracks punches via camera alone — the same gamified layer (leaderboard, streaks, combo scoring) without hardware to sell or charge for separately. That's a genuine marketing angle: "the tracking FightCamp charges extra for, built into every station."
Would people use it? The honest answer is FightCamp's own product roadmap already answers this — they kept building more of this (three separate gamification features shipped across 2025 alone), which only makes sense if members are actually engaging with it. That's real market validation from a funded competitor, not a guess. What's not yet validated: whether this specific studio's members respond the same way — that's a real thing to test once the pop-up clinics run, not something to assume from a competitor's numbers.
One App, Not Two — Bundling In What Teddy Already Built
Teddy already runs a paid digital product: teddyatlasboxing.com "The Ropes" (built on Circle) — $39.99/month, one membership tier, confirmed directly at checkout. It includes announcements, "Tips with Teddy," full video tutorials, Q&A/livestream events, community chat, a vote on which fights Teddy covers, fight picks with expert breakdowns, bookable 1-on-1 video call sessions with Teddy, and personal video feedback on submitted training/fight footage — a portion of proceeds benefits the Dr. Atlas Foundation. His podcast, THE FIGHT with Teddy Atlas, is free and ad-supported, distributed on YouTube, Apple Podcasts, and Spotify. Separately, real in-person 1-on-1 training with Teddy exists at a real, high price point — genuine premium-anchor material, not yet advertised anywhere in this plan.
The gym now shares its name with this site on purpose: "Teddy Atlas Boxing" and teddyatlasboxing.com are the same name by design, not an accidental clash like the earlier "The Ropes" collision was — the physical gym and Teddy's existing digital product read as one brand, not two competing ones. That still doesn't mean building a second, separate app to recreate fight picks, community, and video coaching Teddy already runs elsewhere — that's real engineering effort duplicating a product that already works. The cleaner fix is still for them not to be separate products.
Recommendation: bundle access, don't rebuild the features
Don't recreate fight picks, community, or video coaching inside the gym's own app — that's real engineering effort competing with a product Teddy already runs. Instead, fold access to his existing platform into gym membership itself:
- Standard membership — in-person circuit access only, same as any other station-based gym.
- Premium / founding membership (the $159–179/mo tier already on this page, under Pricing & Revenue) — in-person access plus a bundled subscription to teddyatlasboxing.com's premium tier, at no extra charge. The gym's own app (the Atlas App — station timers, live punch tracking) stays focused on what it's uniquely good at: the in-person circuit. The digital content stays where it already lives.
This is a smaller build than it sounds — a cross-subscription or promo-code arrangement with Teddy's existing Circle platform, not new app features to design and maintain.
Two things to be deliberate about before pursuing this
- Now confirmed: $39.99/mo. Bundling the full membership into the $159–179/mo premium gym tier costs roughly $40/mo in foregone/comped revenue per member — a real, modelable number now, not a guess.
- The podcast's sponsor is a sportsbook (MyBookie), running alongside the fight-picks content. Not a blocker, but worth a real conversation about how that sits next to a fitness-brand membership before bundling it in by default, rather than backing into it.
There's real precedent for Teddy partnering externally like this — he already has an official Boxraw apparel line and already licenses instructional content to third-party retailers (BJJ Fanatics, Zengu). This isn't unprecedented, but nothing public addresses third-party app bundling specifically, so it needs a direct conversation with his team, not an assumption.
One feature worth pulling out on its own: fight-prediction reports
The "fight picks with expert breakdowns" line above isn't a hypothetical feature — it's real, structured content Teddy already publishes, and it already draws real public engagement tied specifically to that format, not just to his name generally. His own Instagram (@teddy_atlas, verified account, 213K followers — confirmed directly, 2026-08-11) posted about the Callum Walsh vs. Tyler Denny fight (Dublin, August 2026): his report on The Ropes predicted Walsh to win by decision, warned Walsh might get caught coming in early, and forecast head clashes — all of which happened, including an early clash that left Walsh fighting through a damaged eye on the way to a real, confirmed unanimous-decision win. Teddy's own caption called it "9-0 in the last month." The post drew 215 likes and 3 comments within a day of going up (confirmed directly, 2026-08-11) — real, current numbers, not an estimate.
Self-reported, not audited: that win streak is Teddy's own claim in his own caption, not an independently tracked record — a call, not a sourced number, the same caveat this page applies to its own pricing estimates elsewhere. The post and its engagement are real and verifiable; the accuracy record behind it isn't independently confirmed.
Why this earns an exception to "bundle, don't rebuild": the recommendation above — bundle access to teddyatlasboxing.com rather than recreate its features — still holds for the platform as a whole. But this one format has already proven, on its own, that it drives real attention. That's worth building as a distinct, named, premium feature natively inside the gym's own Atlas App, not just a link out to a separate site members have to leave the app to use.
Designed, not built. The premium-tab-concept.html mockup's "Fight Picks" screen (Slot 2 of 3) now leads with the report format itself — reasoning bullets per pick, a self-reported "9-0 last month" record strip, and a real verified example (the Walsh vs. Denny call above, shown landing) — not just a one-line picks list. Still a design concept to react to, not shipped code, and still needs a direct conversation with Teddy's team about exposing this specific report format inside a second app when it currently lives only inside teddyatlasboxing.com.
Words on the Wall
Beyond the Circuit
Four things that go beyond the station circuit itself — real program ideas, not yet built into the numbers below.
Dietary component
A nutrition service, class, or consultation available on-site — not designed yet, but on the list from day one rather than an afterthought.
Group seminars
Beyond the workout itself: seminars built around confidence and discipline — the kind of mental-game training that carries over into "all platforms and fields," not just the ring.
Elite athletes and kids classes
A track for elite athletes who want real training, and a separate kids' program — both explicitly on the table once the first location is proven out.
More than one location
If the first gym succeeds, the plan is to open additional locations — the north star the "Testing It First" pop-up strategy and the revenue model below are both building toward, not a separate idea.
Testing It First — Pop-Up Clinics
Before signing any lease: run a pop-up clinic at a gym Teddy already has real ties to, to build buzz and prove demand.
Gleason's Gym — the strongest real lead
Brooklyn (DUMBO), the oldest active boxing gym in the US, since 1937. This isn't a cold outreach target — Teddy has a genuine, decades-documented history there, training fighters under the Cus D'Amato lineage going back to the 1980s. Gleason's also already runs a recurring guest-clinic program (Personal Trainer's Clinic, All Female Boxing Clinic, Masters Sparring Clinic) in a proven weekend format — 2 days, ~8 classes, priced as a package rather than hourly rental.
Typical cost for a name-trainer weekend clinic runs roughly $400–500/attendee, or hourly space rental elsewhere in NYC runs $250–1,000+/hr for name-brand gyms. A 6–12 week pre-sale waitlist campaign (100–150 "founding members" at a discount) is standard practice for validating real demand before committing to a lease.
Real leads near Teddy Jr's own picks
- Little Mac Boxing Gym (870 River Rd, Edgewater NJ) — run by Danny "Little Mac" McDermott, former WBU/WBC champion, 2023 NJ Boxing Hall of Fame. Already hosted an outside guest seminar (a Korean boxing group's "Boxing 101" event, April 2026) — real, dated proof this gym does exactly this kind of thing. Small, intimate, vintage-poster old-school gym — good for a tight clinic, not a big spectacle.
- Rustam's Boxing Club (12 Jefferson Blvd, Annadale, Staten Island) — confirmed guest-clinic history: a "Fighter Technique" session with guest fighter Bryant Pappas. Small, community-vibe, $25/class.
- Gleason's Gym Jersey Shore (515 Bath Ave, Long Branch NJ — ~6 miles from Red Bank) — a licensed satellite of the Brooklyn Gleason's above, so it's the same brand relationship, not a cold outreach. Confirmed hosting real events (a "Cinco de Mayo Belt Show").
Little Mac and Rustam's both have direct, dated proof of hosting outside guest-trainer clinics — the strongest two leads outside of Gleason's Brooklyn itself.
Legal & Social Media Prep
Prep work that can start before the space is even secured, per the "sooner the better" priority.
The actual steps, in order
- Deal structure is confirmed. The $250K is a loan/gift, not a capital contribution — Teddy and Teddy Jr own the business outright, no equity changes hands. That settles who the LLC's members are.
- Entity confirmed: the LLC, not Teddy/Teddy Jr personally. A flow-through entity avoids double taxation while limiting liability the same way a C-corp would — the standard recommendation for a business like this. Teddy Jr is moving forward with formation.
- Form the NJ LLC. File a Certificate of Formation directly with NJ (~$125) — simpler and cheaper than routing through an out-of-state parent entity. Since 100% of this gym's operations are in NJ, a direct NJ LLC saves real money (~$150-450/yr) versus folding it into an existing out-of-state corporate structure, unless there's a specific tax/reporting reason to do otherwise — worth confirming directly rather than assuming.
- Get an EIN and register with NJ-REG (tax/employer registration) — required before hiring anyone or collecting payment.
- Register with the NJ Division of Consumer Affairs under the Health Club Services Act before opening — this is mandatory, not optional, for a business like this (see below). Decide the membership structure (month-to-month vs. long-term contracts) at this step, since it changes whether a surety bond is required.
- Get a real NJ attorney (not a template service) to draft: the operating/partnership agreement (Teddy Jr's role and pay, and the other members' roles), the name/likeness licensing agreement for using Teddy's name commercially, and the liability waiver — all three need to be specific to this business, not generic.
- Confirm "Teddy Atlas Boxing" as the final name directly with Teddy — worth a direct conversation before it's locked in.
- Get general liability + contact-sport insurance quoted and bound before signing a lease — most landlords require proof of insurance before handing over keys.
- Tour and sign the lease (298/367 Central Ave or wherever's chosen), then get the Jersey City Commerce Division business license and Certificate of Occupancy for the fit-out.
NJ Health Club Services Act — a real requirement, not optional
New Jersey has a specific law (N.J.S.A. 56:8-39) covering any business devoting 40%+ of its space to fitness services — this gym qualifies. It requires registering with the NJ Division of Consumer Affairs before opening, and if memberships run longer than 3 months, posting a surety bond (10% of prior-year gross income, $25K–$50K floor/ceiling). Members also get a mandatory 3-day cancellation right. A month-to-month membership model with no long-term contracts sidesteps the bonding requirement — worth deciding the membership structure with this in mind, not as an afterthought.
Jersey City also requires a separate local Commerce Division business license beyond state registration, plus a Certificate of Occupancy for the fit-out.
Cancellation has to stay online, not in-person-only
New Jersey passed a law (effective January 2024, signed by Gov. Murphy) specifically banning health clubs from requiring an in-person visit to cancel when the club offers online sign-up — a member has to be able to cancel the same way they signed up. Since this plan already assumes online/app sign-up, an in-person-only cancellation policy would likely violate that law directly. This is why that policy isn't built into the plan as requested — worth a real conversation with the NJ attorney above before locking in cancellation terms, rather than defaulting to in-person-only.
If it's Staten Island instead — NY rules are meaningfully different, not just a state-name swap
| Requirement | New York | Confidence |
|---|---|---|
| LLC formation | $200 filing fee, NY Dept of State — plus a real extra step NJ doesn't have: publish notice in 2 newspapers designated by the county clerk for 6 consecutive weeks (LLC Law §206), then file a Certificate of Publication within 120 days ($50 fee) | High — confirmed directly from dos.ny.gov |
| Publication cost for Staten Island specifically | Historically $1,200–2,000+ in NYC counties (vs. a few hundred dollars in low-density counties) — no confirmed current figure for Richmond County | Low — call the Richmond County Clerk directly, (718) 675-7700, before budgeting this |
| Health club law | General Business Law Article 30 (§§620–629-A) — NOT the same law as NJ's. Pre-opening membership funds must sit in escrow (§622). Bonding is real and bigger than NJ's: $50K bond for terms up to 12 months, $75K for 13–24 months, $150K for 25–36 months (§622-a). Exempt if all dues are ≤$150/month. 3-business-day cancellation right (§624). | High — confirmed directly from statute text on nysenate.gov |
| NYC-specific add-on licensing (on top of state law) | Unconfirmed this pass — NYC's Dept of Consumer and Worker Protection may have its own health-club licensing layer | Low — verify directly at nyc.gov/dcwp before assuming NY State rules are the whole picture |
| NYC Dept of Buildings permitting speed vs. NJ municipal permitting | Reputation is that NYC DOB is slower/more expensive, but that wasn't verified with a primary source this pass | Low — treat as anecdotal, not a planning assumption |
Bottom line: the NY bonding requirement alone ($50–150K) is 2–3x NJ's ($25–50K), and the newspaper-publication step is a real cost and timeline item that simply doesn't exist in NJ. If Staten Island ever moves past "worth keeping on the list," redo this whole legal section for NY specifically rather than assuming the NJ steps transfer over.
The same steps, for New York — if it's Staten Island instead of NJ
- Deal structure is confirmed. Same as the NJ path — the $250K is a loan/gift, not a capital contribution.
- Entity confirmed: the LLC, not Teddy/Teddy Jr personally — same reasoning as the NJ path (flow-through taxation, C-corp-like liability limits).
- Form the NY LLC. File Articles of Organization with the NY Dept of State ($200), then publish notice in the two newspapers the Richmond County Clerk designates for 6 consecutive weeks, and file a Certificate of Publication within 120 days ($50) — the step NJ doesn't have.
- Get an EIN and register for NY State tax/employer accounts — required before hiring anyone or collecting payment.
- Register under General Business Law Article 30 and post the required bond ($50K–150K depending on membership term length) before signing any membership contracts — this is NY's health club law, not the same one as NJ's, and the bond is real money to have ready before opening.
- Get a real NY attorney to draft the operating/partnership agreement, the name/likeness licensing agreement, and the liability waiver — same three documents as the NJ path, but drafted under NY law.
- Confirm "Teddy Atlas Boxing" as the final name directly with Teddy — same step regardless of state.
- Get general liability + contact-sport insurance quoted and bound before signing a lease.
- Tour and sign the lease, then get the NYC business license (Dept of Consumer and Worker Protection) and Certificate of Occupancy (NYC Dept of Buildings) for the fit-out.
Equipment budget — gear, flooring, iPads
| Item | Estimate |
|---|---|
| Rubber gym flooring, installed | $9,000–18,000 |
| Bags (heavy ×2, wrecking-ball, uppercut, double-end, speed) + mounting/rigging | $2,500–5,000 |
| Free weights (dumbbells, kettlebells, medicine balls) | $2,000–4,000 |
| iPads (9 stations + spares) + mounts | $4,500–7,000 |
| Front desk / reception setup | $2,000–5,000 |
| Signage, wall graphics, paint, lighting (blacklight fixtures add real cost here) | $5,000–15,000 |
| Sound system | $1,000–3,000 |
| Misc — jump ropes, ab mats, gloves/wraps for sale, first aid, locker room basics | $2,000–5,000 |
Equipment/furnishing total: roughly $28,000–62,000. Phasing this — opening with fewer stations fully equipped and adding the rest as revenue comes in — is a real way to reduce the upfront number.
Construction buildout — the number that actually matters most
This is separate from equipment above, and it's the single biggest unknown in the whole budget. Actual commercial buildout — electrical, HVAC, plumbing, walls — for a fitness space this size typically runs $50–150 per sqft, which on 3,000 sqft is $150,000–$240,000. That's before equipment.
- 12 months' rent: ~$72,000
- Security deposit (commercial landlords often want 3+ months from a new operator): $18,000–36,000
- Legal + LLC formation + insurance: ~$6,500
- Equipment (above): $28,000–62,000
- Construction buildout: $150,000–240,000
- AED + staff certification, utility deposits, ADA compliance, security cameras + install, background checks (see below): $11,650–45,125
Full range: roughly $286,150–461,625 — meaningfully more than $250K if the space needs real construction. The actual number depends entirely on the shell condition: if 298/367 Central Ave was previously a gym or dance studio (fitness-ready electrical/flooring already in place), buildout could land far below this range. If it's raw retail or office space, it likely exceeds $250K without a landlord tenant-improvement allowance or more capital. Getting a real contractor's buildout quote for the specific space is the single most important next step — bigger than any other number in this plan.
A realistic path to bring this closer to $250K
The $274,500–416,500 range above assumes a raw shell and a full day-one 9-station build. Four real levers compress that, each with a sourced or clearly-flagged confidence level:
| Lever | Effect | Confidence |
|---|---|---|
| Smaller footprint (3,000 → ~2,000 sqft) | 9Round's own real spec is 1,500–2,500 sqft — 3,000 was already above their own standard. Scaling down cuts buildout and equipment scope directly. | High — confirmed against 9Round's own franchise materials |
| Second-generation fitness space (was a gym/dance/fitness studio before) | Existing electrical, flooring, and plumbing already suited to fitness use — realistic buildout drops to roughly $25–75/sqft instead of $50–150/sqft | Moderate — reasoned from general commercial fit-out cost guides, not fitness-specific data. Confirm with a real contractor walkthrough. |
| Landlord Tenant Improvement (TI) allowance on a 5+ year lease | Realistic $15–35/sqft credit toward buildout for small retail in a secondary NJ market — a real boutique fitness studio in a comparable market negotiated exactly this | Good — multiple independent commercial real estate sources agree, including one directly comparable real example |
| Used/marketplace equipment for non-critical items | A real secondary market exists (several used commercial fitness equipment resellers found) — but no sourced discount %, so not counted in the numbers below | Low — real market exists, no verified discount to plug in yet |
Compressed range if the first three levers land: roughly $158,150–$289,625 total (12 months' rent $72,000 + deposit $18,000–36,000 + legal $6,500 + phased equipment on the smaller footprint $20,000–40,000 + net buildout after TI credit $30,000–90,000 + AED/utility deposits/ADA/cameras/background checks $11,650–45,125). That's real progress from $286,150–461,625, and the low end fits inside $250K with room left over — the ADA range is the single biggest swing factor in whether it does.
Getting the whole thing near $125K in construction/equipment specifically would require best-case results on every lever at once — not something to plan around, but not impossible either if 298/367 Central Ave turns out to have been a fitness space before. The honest move is the same as above: get a real contractor's quote and ask the landlord about a TI allowance before finalizing anything.
One-time costs folded into the buildout number above
These weren't in earlier drafts of the buildout total — they're now included in the $286,150–461,625 (and compressed $158,150–289,625) ranges above, not sitting off to the side.
| Item | Cost | Confidence |
|---|---|---|
| AED (defibrillator) + staff CPR/AED certification | $1,400–2,200 — NJ law requires it on-site (N.J.S.A. 2A:62A-31), not optional | High — real statute, directly confirmed |
| Utility deposits (electric/gas/water) | $450–900 | Low — PSE&G publishes no fixed figure; call PSE&G Business Solutions (1-855-249-7734) for an actual quote |
| ADA-compliant bathroom + entrance | $8,000–38,000 — the single biggest swing factor, entirely dependent on the space's current condition | Moderate — contractor cost-estimator data, not a quote for this specific space |
| Security cameras (hardware + install) | $1,650–3,550 | Moderate — broker/vendor estimates |
| Background checks (initial ~5 hires) | $150–475 — Checkr's own pricing, $30–95/report | High — vendor's own published pricing page |
Total added: $11,650–45,125.
Monthly operating costs — feeds the profit estimate above
Recurring costs, separate from the one-time buildout above. These are what get subtracted from monthly revenue.
| Item | Monthly cost | Confidence |
|---|---|---|
| Rent | $6,000 (12 months' rent $72,000 ÷ 12, same figure as the buildout list above) | Estimate, not a signed lease |
| Membership software + POS (Zen Planner) | $99–348, point estimate $220 | Moderate–High |
| Music licensing (BMI/ASCAP or Soundtrack Your Brand) | $21–167, point estimate $94 | Low — secondary source, not BMI/ASCAP's own schedule |
| Property/contents insurance | ~$108 average (real range $29–1,250 depending on coverage tier) | Moderate — national broker averages, not NJ-specific |
| Commercial trash/recycling | $100–300, point estimate $200 | Moderate |
| Monitored alarm | $55+ (ADT's own entry-tier price) | High for the entry-tier figure |
| Workers' compensation insurance | Not a fixed number — NJ's gym class code rates at $1.29 per $100 of payroll. On a $60,000/yr payroll that's ~$65/mo; on $100,000/yr it's ~$108/mo. Add once a real staffing budget is set. | Moderate — rate confirmed, payroll base is not |
Zen Planner — real product screenshot, automated billingPoint-estimate total (excluding workers' comp, which needs a payroll figure first): ~$6,680/mo, real range roughly $6,300–7,900/mo.
Legal documents — direct links
| Filing | Link | Notes |
|---|---|---|
| NJ Certificate of Formation (LLC) | njportal.com/DOR/BusinessFormation | $125, usually same-day |
| EIN (federal tax ID) | irs.gov EIN application | Free, instant, do this directly — skip any paid service offering to do it for you |
| NJ-REG (state tax/employer registration) | njportal.com/DOR/BusinessRegistration | File after the Certificate of Formation is approved |
| NJ Health Club Services Act registration | njconsumeraffairs.gov/healthclubs | Also has a downloadable bond-exemption declaration — ask a lawyer if month-to-month membership qualifies |
| Jersey City business license + Certificate of Occupancy | jcnj.org/permitportal | Commerce Division for the license, Construction Code for the CO |
Social media — what Teddy already has, and non-obvious ways to use it
("THE FIGHT," 1,800+ videos)
now fully independent
His audience skews national, not local — mostly not geographically near wherever the gym lands, which matters for how it gets used. Being newly independent from ESPN actually strengthens the pitch: no network exclusivity, and real incentive to build his own thing harder than ever.
Existing asset worth knowing about: he already sells a $97 structured boxing instructional product ("Fundamentals of Boxing") and, per the flag at the top of this page, already runs the teddyatlasboxing.com "The Ropes" app with tutorials, community, and paid coaching tiers.
- Mine the archive. 1,800 YouTube videos plus 30 years of ESPN commentary is a huge amount of real teaching content already sitting there. AI transcription + classification can pull out standalone teachable moments automatically — turns a filming bottleneck into a curation problem that's already mostly solved.
- Build a "coaching philosophy" reference document from his own words. Transcribe and analyze his real interviews so any AI-assisted copywriting or in-app content actually sounds like him, grounded in what he's really said — not invented.
- Use his non-local following for the pop-up clinic, not just the gym. Since most of his audience isn't near NJ, a pop-up at Gleason's (see above) reaches people who'd never walk into the physical gym but will show up for a one-time event — different audience, different job.
- Turn the ESPN exit into the actual launch story. "30 years commentating, now it's personal" is a real, timely hook tied to a real recent event, not generic gym marketing.
- Let AI do a first pass on his paid video evaluations (already a feature on his existing app) — his time is the bottleneck on that premium tier; AI flagging the priority issues first lets his limited hours go further.
Actual tools for the above — not just ideas
| Idea | Real tool to use |
|---|---|
| Archive-mining / clipping | Descript or Otter.ai for transcription; Opus Clip or Vizard for auto-generating short clips from long-form video |
| Coaching Philosophy Codex | No special tool needed — a Claude Project (or ChatGPT custom GPT) with his transcripts loaded as reference material, used to keep any AI-assisted copy in his actual voice |
| Superfan geography mapping | Real but likely overkill for this stage — tools like Sprout Social or Brandwatch do this, but cost real money monthly. Worth skipping until there's an actual pop-up tour to plan around. |
| AI first-pass video evaluations | Ties directly to the computer-vision work already in progress on the app track — same technology, different use case |
| Scheduling/posting once content exists | Buffer or Later — standard, cheap, nothing fancy needed here |
Honest note: most of the real value here is the archive-mining idea (turning 1,800 existing videos into new content) — that's the one worth actually starting first, the rest are lower priority.
Pricing, Revenue & Timeline
9Round's own franchise disclosure document does not include an Item 19 Financial Performance Representation — there's no official revenue benchmark to point to. Numbers below are built from direct competitor pricing plus industry break-even data, with confidence noted on each. Where something couldn't be sourced, that's said directly instead of guessed.
Bottom line: what's actually left over each month
| Scenario | Revenue (membership + merch) | Rent + monthly opex | Left over before payroll |
|---|---|---|---|
| Conservative launch | ~$12,850/mo | ~$6,680/mo | ~$6,170/mo |
| Growth | ~$23,200/mo | ~$6,680/mo | ~$16,520/mo |
| Stabilized | ~$42,200/mo | ~$6,680/mo | ~$35,520/mo |
This is not final profit — it's revenue minus rent and the fixed operating costs below (software, insurance, trash, alarm, music licensing). The one number missing from this page entirely is staff payroll (front desk, part-time trainers) — nothing here estimates it yet, and for a business like this it's typically the single largest recurring cost after rent. Real profit = the "left over" figures above, minus payroll, minus workers' comp (which is itself a % of that payroll — see the operating-costs table below).
One-time cash needed to open: $158,150–289,625 compressed (see the buildout breakdown below), or $286,150–461,625 full scope. The low end of the compressed range fits inside $250K.
What direct competitors actually charge
| Studio | Tier | Price | Confidence |
|---|---|---|---|
| Rumble Boxing, Jersey City | Standard monthly | $189/mo (~$170 w/ promo) | High — real JC location, reported via NJ.com |
| Title Boxing Club (national) | 4x/month | $69/mo | Medium — third-party aggregator |
| Title Boxing Club (national) | 8x/month | $99/mo | Medium |
| Title Boxing Club (national) | Unlimited | $129/mo | Medium |
| Title Boxing Club (large metro) | Unlimited | $139–199/mo | Medium |
| Title Boxing Club | Drop-in | $25 | Medium |
| 9Round (aggregator estimates) | Standard | $29–159/mo — sources conflict | Low — 9Round discloses no pricing itself |
Suggested pricing for Teddy Atlas Boxing (a call, not a sourced number — positioned between Title's unlimited tier and Rumble's real JC price, since the AI punch-tracking tech and Teddy Jr's direct coaching are real differentiators neither competitor has): founding member (early, capped cohort) $99–119/mo unlimited · standard unlimited $159–179/mo · 8x/month $99–119/mo · drop-in $30–35 · 5-/10-class packs $125–150 / $220–240.
Revenue — tied to real member counts, not one guess
| Scenario | Members | Blended price/member/mo | Monthly revenue |
|---|---|---|---|
| Conservative launch (months 1–6) | 60–100 | $140–160 | $8,400–16,000 |
| Growth (months 6–12) | 100–180 | $145–165 | $14,500–29,700 |
| Stabilized (month 12–24+) | 200–300 | $150–170 | $30,000–51,000 |
Bars show the midpoint of each range above, not the full spread — see the table for the honest low–high.
Stabilized annualized: roughly $360,000–612,000/yr. These are built from boutique-studio break-even data (most break even around 75–150 members, or fewer at premium pricing) and typical ~70–80% annual retention — not from a sourced capacity model for this exact format. 9Round's drop-in-anytime structure (no fixed class times, unlike Rumble/Title) means capacity is limited by station count and hours open rather than class slots, but there's no sourced number for realistic daily throughput at this size — a real gap, worth testing directly once the pop-up clinics run.
Merch & retail — a second real revenue line, not hypothetical
Not invented: Teddy already has real branded apparel ("We Are Firemen. We Live In The Heat." hoodies) and an existing $97 "Fundamentals of Boxing" digital product — a physical location adds a retail line to sell what already exists, not a new product to develop. Firemen-themed apparel plus original shirts with inspirational sayings lines up directly with this. They floated Boxraw as a possible partner — real precedent already exists for that: Teddy already has an official "36 By Teddy Atlas" collection with Boxraw today.
| Scenario | Merch/retail revenue |
|---|---|
| Conservative launch | $500–800/mo |
| Growth | $800–1,400/mo |
| Stabilized | $1,400–2,000+/mo |
Sourced range ($500–2,000/mo "depending on member count and product selection") is a general boutique-gym benchmark, not specific to this studio or to Teddy's following — his existing audience (205K Instagram, 332K YouTube) is meaningfully larger than a typical independent studio owner's, so the real number could land above this range, but that's upside to test, not something to budget on. Adds roughly $6,000–24,000/yr on top of membership revenue across the three scenarios.
Opening timeline — phase by phase
| Phase | Duration |
|---|---|
| Lease signed → permit application prep | 1–2 weeks |
| Permit plan review & issuance | 3–6 weeks (NJ UCC requires review within 20 business days of a complete application) |
| NJ Health Club Services Act registration + bond | File in parallel — no published turnaround; call NJ Consumer Affairs directly (see below) |
| Construction / buildout | 8–16 weeks |
| Inspections (fire marshal, building, Certificate of Occupancy) | 1–3 weeks, often overlapping final construction |
| Soft open (staff/trainer training, tech calibration, friends & family) | 1–2 weeks |
| Grand open | 1–4 weeks after soft open |
Realistic total: 3.5–6.5 months if permitting goes smoothly. Up to 4–8 months if municipal permitting hits delays — permitting is consistently flagged as the single biggest variable in small retail/personal-service buildout timelines, more than construction itself.
One thing to actually call and confirm before finalizing this plan: the NJ Health Club Services Act bond dollar amount and processing turnaround aren't published anywhere online — NJ Consumer Affairs' own page omits the figure. Call the Regulated Business Section directly: (973) 504-6370 or regulatedbusiness@dca.njoag.gov.
Real fight dates, if one's worth building toward
None of these should be the grand-opening target on their own — the timeline above starts counting from lease signing, which hasn't happened yet, so anything before roughly November 2026 is already too soon for a real buildout. But they're real, dated events worth knowing about, especially the one actually in New Jersey.
| Date | Event | Relevance |
|---|---|---|
| Sept 4, 2026 | Andy Ruiz Jr vs. Damian Knyba — Prudential Center, Newark, NJ (DAZN) | Too soon to be the opening, but it's literally in-state — real potential for a pop-up/marketing tie-in, not a launch date |
| Sept 12, 2026 | Ryan Garcia vs. Conor Benn — Las Vegas, WBC welterweight title | National attention, good content-calendar hook, too soon to open around |
| Sept 27, 2026 | Naoya Inoue vs. Kanshiro Nasukawa II — Tokyo | Too soon; international, lower local relevance |
| Oct 31, 2026 | Canelo Álvarez vs. Christian Mbilli — Riyadh, Saudi Arabia | Right at the edge of the fast-case timeline if lease signs immediately — still tight |
| November 2026 (exact date TBA) | Tyson Fury vs. Anthony Joshua — officially slated for November 2026 | The one worth actually watching. If the lease signs soon and buildout goes smoothly (the 3.5-month fast case), a November opening is aggressive but not impossible — this is the realistic aspirational target, not a promise. |
Honest read: given nothing is signed yet, a late-2026 opening tied to the Fury–Joshua card is the best real target to build toward, with the Newark card in September used for pre-launch buzz (pop-up clinic, social content, founding-member waitlist) rather than as the opening itself.
Where to Buy It
Best = recommended pick. Budget = cheaper option.
Per station
| Round | Station | Product | Price | Buy |
|---|---|---|---|---|
| 1 | Legs | BudgetDSG Collapsible Cones (4-pack) | $7.99 | Dick's Sporting Goods |
| 1 | Legs | Franklin Sports Flexible Marker Cones (4-pack) | $19.99 | Amazon |
| 1 | Legs | BestSKLZ Agility Cone Set (4-pack) | $24.99 | BSN Sports |
| 2 | Willy | BudgetGEUGECY Wall-Mounted Boxing Target Pad | $16.07 | Amazon |
| 2 | Willy | Wall Target Boxing Pad, 6 striking points | $200.00 | Walmart |
| 2 | Willy | BestMeister StrikeBox Wall-Mounted Training Pad, multi-angle, steel-frame | $229.00 | Meister |
| 3 | Defense — slip bag | BudgetTITLE Boxing Professional Slip Ball | $29.99 | Amazon |
| 3 | Defense — slip bag | BestTITLE Boxing Cus D'Amato Genuine Leather Slipping Bag | $39.99 | TITLE Boxing |
| 3 | Defense — slip bag | Meister SlipStrike Water-Filled Slip Bag | $39.99 | Meister |
| 3 | Defense — weave rope | BudgetGeneric paracord/utility rope + eye-hooks (the real, common DIY path — no dedicated "slip rope" product exists) | ~$6–20 | Amazon |
| 3 | Defense — weave rope | BestTITLE Boxing 3-in-1 Resistance Band Slip Cord (closest real purpose-built product — elastic, not static rope) | $59.99 | Amazon |
| 4 | Shadow Boxing | BudgetGeneral mirror-installation cost guide (material + labor ranges, not one vendor's fixed quote — cheapest path is DIY at the low end) | $5–50+/sqft material, $800–1,500+ labor | Fab Glass and Mirror |
| 4 | Shadow Boxing | BestWall-to-wall mirror, delivered + professionally installed, flat rate per 6×8 ft panel | $499 | The Mirror Company |
| 5 | The Rope | BudgetREP Fitness Speed Cable Jump Rope (single) | $17.99 | REP Fitness |
| 5 | The Rope | BestBulk Jump Rope Rack — 25 color-coded ropes + rack (best for outfitting the whole circuit at once) | $399.00 | Double Under Wonder |
| 6 | Resistance | BudgetTITLE Boxing Inside Fighting Resistance Trainer | $16.99, on sale from $19.99 | TITLE Boxing |
| 6 | Resistance | Rival Boxing Weighted Resistance Band | $19.95 | Rival Boxing Gear |
| 6 | Resistance | BestPower Systems Resistance Training Station, wall-mounted, 12 anchor points — true wall-anchored setup vs. door-anchor bands (bands sold separately) | $230.50 | Power Systems |
| 7 | Road Work — treadmill | BudgetTRUE Fitness Z500 Treadmill | $3,499 | TRUE Fitness |
| 7 | Road Work — treadmill | BestTRUE Fitness Performance 1000 Treadmill | $5,199–6,199 | TRUE Fitness |
| 7 | Road Work — stepmill | StairMaster 4G — the real commercial standard for this category | $5,999, on sale from $7,099.99 | American Home Fitness |
| 7 | Road Work — bike | BodyCraft U1000 Upright Bike | $2,999–3,999 | Premier Fitness Source |
| 8 | Speed — platform | BudgetTitan Fitness Adjustable Speed Bag Platform (bag sold separately) | $109.97, on sale from $124.99 | Titan Fitness |
| 8 | Speed — platform | TITLE Boxing Complete Doorway Speed Bag Platform (bag sold separately) | $229.99 | TITLE Boxing |
| 8 | Speed — platform | BestXMark Professional Speed Bag Platform — heaviest-duty build (bag not included) | $339.00 | XMark Fitness |
| 8 | Speed — dumbbells (alt.) | BudgetValor Fitness Rubber Hex Dumbbells | 3 lb pair from $25.00 | Valor Fitness |
| 8 | Speed — dumbbells (alt.) | BestREP Fitness Rubber Hex Dumbbell Pairs — consistently in stock across the full light-weight range | 2.5 lb pair $29.99 / 5 lb pair $39.99 | REP Fitness |
| 9 | Pads | BudgetEverlast 1910 Focus Mitts | $49.99 | Everlast |
| 9 | Pads | TITLE Boxing Aerovent Excel Incredi-Mitts 2.0 | $49.99 | TITLE Boxing |
| 9 | Pads | BestRingside Panther Boxing Punch Mitts — heavier padding for daily trainer use | $99.99 | Ringside |
| 10 | Final Round — bag | BudgetEverlast 100 lb Vintage Heavy Bag Kit, with hanging hardware | $109.00 | Walmart |
| 10 | Final Round — bag | BestRingside Powerhide 100 lb Heavy Bag (chain + swivel included) | $219.99 | Ringside |
| 10 | Final Round — stand | BudgetEverlast Heavy Punching Bag Stand, 100 lb capacity | $159.99 | Everlast |
| 10 | Final Round — stand | Ringside Prime Punching Bag Stand, 100 lb capacity | $279.99 | Ringside |
| 10 | Final Round — stand | BestTKO Strength Commercial Heavy Bag Stand, 100 lb capacity — true commercial-grade for daily gym use | $720.00 | TKO Strength |
| — | Wrecking-ball bag | BudgetThrowdown Facility Series Wrecking Ball Heavy Bag | $349.99 | Throwdown Industries |
| — | Wrecking-ball bag | BestEverlast 1910 Pro Leather Wrecking Ball, 90 lb, genuine leather | $450.00 | Everlast |
| — | Uppercut bag | BudgetRDX 3-in-1 Angle Punch Bag (includes chain set + gloves) | $57.99 | RDX Sports |
| — | Uppercut bag | BestOutslayer Angle Uppercut Heavy Bag, filled and ready to hang (~80 lb) | $270.00 filled | Outslayer |
| — | Double-end bag | BudgetEverlast Elite Double Ended Punching Bag | $34.99 | Everlast |
| — | Double-end bag | BestTITLE Boxing Double End Bag — purpose-built boxing brand | $89.99 | TITLE Boxing |
| — | Kettlebells (15–35 lb) | BudgetTitan Fitness Cast Iron Kettlebells — sale pricing, some weights backordered | $39.97–79.99 depending on weight | Titan Fitness |
| — | Kettlebells (15–35 lb) | BestREP Fitness Kettlebells — full range consistently in stock | $42.99–69.99 depending on weight | REP Fitness |
| — | Medicine balls (6–20 lb) | BudgetTitan Fitness Soft Leather Medicine Wall Ball — sale pricing | $44.97–59.97 depending on weight | Titan Fitness |
| — | Medicine balls (6–20 lb) | BestREP Fitness Medicine Balls — full range, finer weight increments | $59.99–89.99 depending on weight | REP Fitness |
Willy's specific "wall target with the Cus D'Amato numbering system" doesn't have an off-the-shelf match — no retailer sells a pre-numbered semicircle target. Likely a generic wall target plus hand-applied numbering, not a single purchase. Same for Defense's weave rope — every real boxing-coaching source confirms this is traditionally DIY, not a packaged product. Both are honest gaps, not missed searches.
Room-level
| Item | Product | Price | Buy |
|---|---|---|---|
| Entrance sign | BudgetPVC sign, bulk pricing ($90 minimum order) | As low as $2.39/sqft | Easy Signs |
| Entrance sign | Custom PVC sign, priced per sqft | $10.00/sqft | Arrowhead Sign Company |
| Entrance sign | BestCustom PVC sign, full-color direct print — best print quality/durability | $11.81/sqft, as low as $5.75 at volume | FoamCorePrint |
| Floor matting — rolled | BudgetBudget Rubber Rolls to 3/4" Olympian Rubber Rolls | $0.79–3.25/sqft | FlooringInc |
| Floor matting — rolled | BestRolled Rubber Pacific, 1/4"–1/2" — flooring specialist brand | $2.00–3.38/sqft | Greatmats |
| Floor matting — interlocking | BudgetSport Rubber Tiles to Power-Lock Rubber Tiles | $2.15–3.15/sqft | American Floor Mats |
| Floor matting — interlocking | BestRubber Tile Interlocking 1/4" to Geneva Tile 3/8" — flooring specialist brand | $2.47–4.34/sqft | Greatmats |
| Floor matting — poured/seamless | Poured-in-place rubber, installed — closest to literally "built into the floor" (vendor-quoted range, not a catalog price) | $13–21/sqft ($10–15 material + $3–6 site prep) | Robertson Recreational Surfaces |
| Center ring | BudgetFloor Boxing Ring, 12 ft outside / 10 ft inside the ropes | From $2,200.00 | Monster Rings and Cages |
| Center ring | BestPROLAST 10×10 Professional Boxing Floor Ring — 25+ years building rings, lifetime warranty, USA Boxing/pro-approved padding | $3,850.00 | PROLAST |
| Center ring | PROLAST 10×10 Backyard Boxing Ring (indoor/outdoor) | $3,850.00 | PROLAST |
| Station iPads — mount | BudgetMount-It! Locking Anti-Theft Tablet Enclosure | $74.99 | Amazon |
| Station iPads — mount | CTA Digital Premium Locking Wall Mount Enclosure | $91.00 | CTA Digital |
| Station iPads — mount | BestCompulocks (Maclocks) iPad Security Wall Mount, Apex Enclosure — established commercial security-mount brand | $119.00 | Compulocks |
| Station iPads — the tablets (9 + spares) | BudgetApple iPad 11-inch (A16), Wi-Fi 128GB via Target — same hardware, real discount | $399.99 | Target |
| Station iPads — the tablets (9 + spares) | BestApple iPad 11-inch (A16), Wi-Fi 128GB — official, full warranty/AppleCare eligibility | $449.00/unit | Apple |
| Trainer microphone | BudgetKIMAFUN GWP92 Waterproof Wireless Fitness Headset | $149.99 | Amazon |
| Trainer microphone | BestSamson AirLine 77 AH7 Fitness Wireless Headset System — fitness-industry-standard brand | $373.02 | Sweetwater |
| Trainer microphone | Shure BLX14/SM31 Fitness Headset Audio System | $429.00 | Amazon |
| Sound system (room-wide PA, separate from the trainer mic) | BudgetPure Resonance Audio Fitness Sound System — 2 ceiling-tile speaker arrays + 4 ceiling speakers, BT mixer/amp | $2,131.99, on sale from $2,584.99 | Pure Resonance Audio |
| Sound system (room-wide PA, separate from the trainer mic) | BestPro Acoustics USA Gym Sound System — 2 Yamaha CBR12 wall speakers, Yamaha mixer, wireless mic, Bluetooth | $2,485.17 | Pro Acoustics USA |
| Round timer (×10, one per station) | BudgetINVINCIBLE Boxing Timer with Loud Bell and Whistle — only 1 left in stock, flagged 2.5-star rating | $74.73 | Amazon |
| Round timer (×10, one per station) | Everlast Pro Ring Timer | $129.99 | Everlast |
| Round timer (×10, one per station) | BestTITLE Boxing Professional Gym Timer — purpose-built boxing brand, most reliable of the three | $199.99 | TITLE Boxing |
| Merch (bulk, 50–100 units) | BudgetRushOrderTees Classic Tee | $10.41/unit at 50 | RushOrderTees |
| Merch (bulk, 50–100 units) | BestBonfire Premium Unisex Tee, 1-color print — printing bundled in, no separate setup | $17.98/unit at 50 ($899 total) | Bonfire |
| Merch (bulk, 50–100 units) — hoodies | RushOrderTees Standard Hoodie | $26.04/unit at 50 | RushOrderTees |
| Ab mats | BudgetPerform Better Ab Mat | $46.95 | Perform Better |
| Ab mats | BestRogue Fitness AbMat, Made in USA — bulk 5-pack discount | $40.00 single, $175.00 5-pack ($35/unit) | Rogue Fitness |
| Gloves & wraps for retail resale (wholesale, MOQ 100) | BudgetCotton Hand Wraps, custom logo (Alibaba, verified supplier) | $1.98/pc at 100–499, down to $1.80/pc at 1,000+ | Alibaba |
| Gloves & wraps for retail resale (wholesale, MOQ 100) | Best12oz/7oz PU Leather Boxing/MMA Gloves (Alibaba, verified supplier) | $6.30/pr at 100–499, down to $5.10/pr at 2,000+ | Alibaba |
| First aid kit | BudgetJ.J. Keller First Aid Kit, 50-Person Class A, ANSI Z308.1-2021, 184-piece | $84.99 | J.J. Keller |
| First aid kit | BestUline ANSI Approved First Aid Kit, Class B, 50-Person — more comprehensive rating than Class A | $155.00, $145.00 at 5+ | Uline |
| Locker room — lockers | BudgetGlobal Industrial Capital 6-Tier 6-Door Box Locker, unassembled | $169.95 | Global Industrial |
| Locker room — lockers | BestGlobal Industrial Capital 4-Tier 12-Door Box Locker, assembled — bigger compartments for gym bags, no assembly labor | $595.00 | Global Industrial |
| Locker room — bench | BudgetGlobal Industrial Locker Room Bench, hardwood w/ steel legs, 96" | $229.95 | Global Industrial |
| Locker room — bench | BestUline Locker Room Bench, 96" Standard — bulk discount at 3+ | $240.00, $230.00 at 3+ | Uline |
| Front desk / reception | BudgetMadison Liquidators Modern L-Shaped Reception Desk, laminate, 71"×72" | $1,110.00, ~2 week lead time | Madison Liquidators |
| Front desk / reception | BestNational Business Furniture Via L-Shaped Reception Desk (Sauder Commercial), 60"×72" | $1,769.00 | National Business Furniture |
| AED (required on-site under NJ law) | BudgetPhilips HeartStart OnSite AED — in stock now | $1,529.00 | AED.com |
| AED (required on-site under NJ law) | BestZOLL AED 3 — real-time CPR feedback, current industry-leading model | $2,399.00 list, $2,174.00 w/ cart discount | AEDLeader.com |
| Security camera system | BudgetSwann SWDVK-846808WL — 8 cameras, 8-ch DVR, 1080p, 1TB | $519.99 | Swann |
| Security camera system | BestReolink RLK16-800B8 — 8 cameras, 16-ch PoE NVR, 4K, 4TB — full-coverage system with room to add more cameras | $1,259.99 | Reolink |
Real, checked prices as of 2026-08-13 — but retail prices move, stock changes, and none of this is a bulk-purchasing quote. Buying 10 of the same round timer, for instance, should get a real volume discount a single-unit listed price doesn't reflect. A real list to price out against, not a locked equipment order.
What's Left
Ready to act on
- Not startedRent a space. Central Avenue, Jersey City Heights is the suggestion, with two real listings (298/367 Central Ave). Nobody has toured either one or talked to a broker.
- Not startedLegal setup. NJ Health Club Act registration, LLC formation, liability waiver, licensing agreement — all researched, none filed. Deal structure is confirmed (loan/gift, no equity) — nothing blocking legal setup from starting.
- Not startedSocial media. Real numbers and ideas are on this page. No accounts are set up, no content exists, nothing is posted.
Still open, no suggestion locked in yet
- Open"Teddy Atlas Boxing" name — needs Teddy's direct confirmation as the final pick
- OpenPolished logo art — need a real design tool or designer, not something I can generate
- OpenApp direction — still being worked out in the separate technical track
- OpenDigital twin voice — in progress in the separate technical track
- OpenBundling Teddy's existing digital subscription into gym membership — see "One App, Not Two" above for the full recommendation. Needs a direct conversation with Teddy's team, nothing negotiated yet